See the The Golden Rule of Social Media by DK of MediaSnackers.
This is SO true! I think most people forget that social media is there to assist COMMUNICATION. Without something to communicate, something directed from YOU to OTHERS (be it one person or thousands), then it’s not communication–it’s noise.
Once the signal-to-noise ratio falls below a certain threshold, I stop following people. And so do customers (and potential customers).
Have something to say. Then say it to ME, not the air…!
LavaCon 2.0: The Conference on Digital Media and Content Strategies
September 29–October 3rd, San Diego, CA